familia Bites: the Müesli snack to go
bio-familia AG is expanding its range with a new product for everyone who doesn’t want to miss out on great taste and valuable ingredients on the go: the new familia Bites combine popular crunchy Müesli enjoyment with the needs of a young, mobile snack generation.
With familia Bites, bio-familia is rethinking crunchy Müesli – as a practical snack between meals. Today’s new generation of consumers is increasingly eating breakfast on the go, snacking spontaneously and looking for products that combine enjoyment and function. They want simple solutions that are quickly available and support a conscious lifestyle.
This is exactly where familia Bites come in. The extra-crunchy Müesli bites are made with wholegrain oat flakes and combine natural enjoyment with functional ingredients from superfoods. They are available in three varieties – tailored to different needs:
- Protein Vanilla – with plant-based protein and less sugar
- Energy Choco – with cocoa and iron
- Immunity Raspberry & Pomegranate – with vitamin C, zinc and biotin
“familia Bites bring the popular familia crunchy experience into a new snacking moment,” explains Daniel Lutz, CEO of bio-familia AG. “The products combine great taste, functionality and convenience – making them a perfect fit for active everyday life.”
familia Bites will be available at Coop from May 2026 – positioned in the Müesli aisle. The launch will be supported by numerous sampling activities and a strong social media campaign.
Press Release PDF (in german) Link opens in a new tab.
