Kids Müesli

Healthy Müesli for children

• The pure power of nature, even for little heroes – using more than 70 % wholegrain cereals and no artificial preservatives, sweeteners or palm oil.
• Crunchy fun with Bobby the Beaver and Elly the Squirrel. Find hidden objects on the packaging and dive into the world of Müesli bakers with Bobby and Elly.
• Our two familia Kids Crunch Müeslis with cinnamon pillows or chocolate shells comply with the WHO’s recommendations* for children’s Müesli, as they contain less than 12.5 g sugar per 100 g.
  *The World Health Organization (WHO nutrient profile model 2023)

familia Kids Crunch Müesli with 40 % less sugar

Delicious low-sugar children’s Müesli

Most children like a sweet treat – but more and more parents are looking for children’s cereals that contain less sugar. Kids are sure to love the two familia Müeslis, with light cinnamon pillows or chocolate shells mixed in with the crunchy Müesli.

Why not completely sugar free?

Every child (and every adult) has individual needs. Some children are already very used to sweet foods, while others aren’t keen on things that are too sugary. We adhered to the WHO’s guidelines when developing both products. These state that children’s Müesli should not contain more than 12.5 g sugar, which is quite low compared to other breakfast cereals. As a result, many children are not used to eating Müesli with so little sugar. That’s why we deliberately developed our familia Kids Crunch with less sugar – not zero sugar.

Who are the two mascots on the Kids Crunch boxes?

Bobby the Beaver loves collecting cinnamon sticks and bringing them to our Müesli factory. Our Müesli bakers use them to make deliciously airy cinnamon pillows and cinnamon cornflakes. Elly the Squirrel, on the other hand, loves eating chocolate for breakfast. On the back of familia Kids Crunch Müesli packs, you can help Bobby the Beaver and Elly the Squirrel bring the cinnamon sticks and chocolate shells to the Müesli factory.