Sales
Our Müesli travels from Sachseln, in the heart of Switzerland, to roughly 40 countries around the world.
From Switzerland to the rest of the world
Just four years after we started producing our familia organic Birchermüesli, it set off to enchant the world. Nowadays, the term ‘Müesli’ is as well known as other classic Swiss specialities, such as fondue or chocolate.
We’re proud that we’ve managed to bring the world not only our product but also the word ‘Müesli’ – and many people don’t even know that it comes from Swiss German! No doubt those of you in countries far from Switzerland have wondered why you, too, have ‘Müesli’ on your brakfast table....
Popular around the globe
The export market is very important for us, as we generate around half our sales abroad. But we’re not just exporting high-quality food, we're also offering a genuine piece of Swiss culture to the whole world.
The perfect Müesli
Today, with great pleasure and dedication, we produce Müesli for our own familia brand and for other private-label brands. At home or on the go: our products are available in handy to-go formats, in bulk packs for the catering trade, or in a variety of packaging types for everyday consumption. Choose the format that suits your market – and we’ll ensure unbeatable quality, no matter where and how you want to offer Müesli.