Packaging with responsibility
Packaging accounts for 10% of our overall carbon footprint.
Our packaging strategy is based on three principles: avoid, reduce and replace materials.
Avoiding, reducing and replacing materials
Wherever possible, we reduce packaging materials to a minimum. At the same time, protecting our products remains our highest priority. After all, what is the impact of a product that spoils too quickly? Food waste. And that is exactly what we want to avoid.
Where we cannot yet avoid or reduce packaging, we look for more sustainable alternatives. Together with our suppliers, we continuously assess new developments and innovations. Recyclability is always our top priority.
Some of the measures we have implemented
- Reduced film thickness for portion packs through a new packaging line
- Minimized the use of aluminium-based multi-layer packaging
- Replaced aluminium barrier layers in flexible packaging with alternative solutions
- Reduced the board weight of large folding cartons
- Top Cups made from pure PET can be recycled through appropriate collection systems
- Folding cartons are made from up to 95% recycled fibres, including 50% post-consumer recycled paper. The remaining 5% consists of virgin fibres from FSC-certified sources.
- Online shop parcels are cushioned with shredded cardboard from our own operations instead of new packaging material
Recyclable mono-material film instead of composite film
Technical testing of a recyclable mono-material film with a barrier layer has been successful. It offers an alternative to our previous composite film without compromising product quality or freshness.
We have gained valuable experience with this recycling-ready mono-material film. We are now optimising our packaging lines to process it more efficiently and make it an even more economical solution for our customers.
Longer freshness thanks to protective-atmosphere packaging
Our tightly sealed packaging and protective atmosphere help keep our Müesli fresh until the pack is opened. As a result, it often remains enjoyable beyond the printed best-before date.