Our origins: the first organic Birchermüesli

We launched the first organic convenience Birchermüesli under the familia brand in 1959. At that time, organically grown fruit and grains were still in short supply – which is why we supported production through cultivation contracts. These partnerships with Swiss organic farms continue to this day. 

Organic products

Organic production is not only about protecting biodiversity, but also about fostering a holistic approach. This means that we are committed to animal welfare and the protection of the soil, water, air and climate. Organic products are also free from flavourings and colourings – they’re natural and pure.

We rely on the stringent organic standard represented by the Knospe label.

The Bio-Knospe label – more than organic

• Holistic approach: organic across the whole company and all the processing facilities.
• Biodiversity: diverse habitats for plants and animals.
• Animal welfare: suitable food and stables, a lot of exercise and green pastures.
• Resource conservation: no use of synthetic chemical pesticides or artificial fertilisers. Protection of the soil, water, air and climate.
• Fairness: binding guidelines on social requirements and fair trade partnerships.
• Flavour: gentle processing, free from flavourings and colourings, genuine products.
• Transparency: strict controls, no genetic modification, strict import regulations.

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