For our müesli we source as much oat flakes as possible from Switzerland. We support Swiss oat farmers who direct their production on the principles of regenerative agriculture and focus on healthy soils: www.agricultura-regeneratio.ch. Nevertheless, the demand for Swiss oats is bigger than the supply. For such reason we have to supplement part of our needs with European oats. Rolled oats are an indispensable ingredient for our müesli. Even the wholefood-pioneer Dr. Bircher-Benner relied on oat flakes in his original Birchermüesli recipe – and to this day we stick to it. As they contain several vitamins B, magnesium, zinc, calcium, iron and other important nutrients, they are a true superfood. Thanks to their many soluble dietary fibres they are very good for the digestion.
Similar to oats, the level of self-sufficiency for sunflower oil in Switzerland is very low, at only about 5–10%. For this reason, we not only source it from Switzerland, but also from other European countries, Africa and South America. We need sunflower oil to bake our Müesli. Its neutral taste and ideal behaviour at different temperatures makes it the perfect choice, and we only ever use as much of it as necessary.
Our sea salt, which we only use sparingly, comes from France and Italy.
The crispies consist of pea protein, wheat and manioc starch. Pea protein and wheat come from Europe, while manioc starch comes from Thailand, where the growing conditions are optimal. The crispies not only give our muesli a plant-based protein kick, they also provide a special crunchiness.
Our organic amaranth comes from India and South America. Growth requires a warmer climate than in Switzerland. The amaranth is puffed in the Emmental (Switzerland). The procedure is similar to popcorn. The nutty taste and crunchiness of puffed amaranth makes a wonderful addition to our müesli.
Chia grows almost exclusively in Central America. In the Mayan language, chia stands for power and strength. Our chia seeds come from Bolivia, a place with a long tradition of chia cultivation and offers correspondingly the best quality. Our supplier supports the farmers with various social projects and further professional training. Chia seeds are known for being a superfood because they contain a significant amount of calcium, magnesium, phosphorus and protein. This makes them the perfect addition to our Superfood müesli.
Iron is an important building block for blood and muscle pigments. It contributes to normal cognitive function, normal energy metabolism and a functioning immune system. It also supports the transport of oxygen in the blood and can help to reduce tiredness.
We source our sesame from three producers in India and China. Both countries are traditional sesame-producing regions, and they offer a correspondingly high level of expertise and quality. Unfortunately, it is not possible to cultivate sesame in large quantities in Switzerland, as the plant prefers dry and very sunny areas. We do not just use sesame for the sake of its taste; we use it for the sake of our health. Sesame seeds are rich in secondary plant substances and polyunsaturated fatty acids. In addition, sesame is rich in blood-building iron, bone-strengthening calcium and the trace element selenium, which strengthens our immune system and protects cell membranes.
Our honey primarily comes from the Yucatan peninsula in Mexico. The local producers, who are often small and micro apiaries, and suppliers with connections to them, are subject to strict requirements in relation to quality and social standards. We use this ingredient sparingly in our Müesli to add a delicate sweetness and a fine honey note.
The crystal sugar used in our müesli is made from the juice of Swiss beet. Thanks to the sugar, our baked müesli become crispy (oder crunchy?) and are formed into beautiful clusters. It gives the müesli also its pleasant sweetness. Since we do not use artificial sweeteners for our familia products, we apply sugar consciously. How much sugar we use for each müesli is always a compromise between enjoyment and health. In our online-shop you will find an overview of the products with little or no added sugar.
We source our pumpkin seeds from the Austrian Weinviertel winegrowing region north of Vienna, near the Czech border. Our long-standing partner and supplier, a local family business, consistently ensures top quality with its stringent production standards. We are able to trace the raw material back to the farming family's field. Pumpkin seeds have a unique taste and are loaded with nutrients thanks to their high levels of zinc, magnesium, iron and selenium. We like to use them in our Müesli for this reason.
We source our linseeds from Belgium, a real know-how centre for its processing. Flax grows particularly well in subtropical areas. Therefore, our flax seeds usually come from Kazakhstan. Also in our country some flax fields with their small blue flowers are seen. However, the local harvests is not sufficient for our needs. Flax seeds contain valuable omega-3 fatty acids and support digestion due to their high dietary fibre content.
We source almonds from California, where they provide the best quality worldwide. The refinement of the almonds is done in Sachseln: each almond is hand-selected and carefully roasted. The roasting process enhances the mild, sweet, nutty aroma. Almonds are full of healthy nutrients and minerals. They contain mono- and polyunsaturated fatty acids, high-quality proteins and fibre.
We source multigrain flakes from Germany. They are mainly made from German whole grain wheat meal and add a touch of grain to our Müesli recipes.
Since we do not grow enough oats in Switzerland, our Swiss supplier obtains the raw material for the flour from various European countries.
The wheat pops are made from grain that comes from various EU countries. The grains used to produce the light and airy puffs are harvested by hand. The wheat pops add to and improve the texture of the Müesli.
Cashews originate in Brazil, but now grow in most tropical areas. Our cashews come from India, Indonesia and Vietnam. The supply chain of our cashews is subject to Sedex standards. Sedex is one of the world's leading organisations ensuring ethical standards in global trade. They contain a high amount of unsaturated and polyunsaturated fatty acids. They are also sources of magnesium and phosphorus. These minerals support muscles, nerves, heart, teeth and bones.
The Mindful Crunchy Müesli is packed with superfoods. In addition to whole grains, this includes a wide variety of different nuts and seeds such as cashews, almonds, chia seeds, linseed, amaranth, pumpkin seeds and sunflower seeds. These crunchy nutrient bombs provide valuable omega 3 fatty acids and iron, both of which are beneficial to our mental fitness. Just one 50g serving provides you with enough iron to promote normal cognitive function.
If you are going through a demanding time (e.g. studying or prepping for final exams) and you want to have optimal concentration, you should try to include as many brain foods as possible in your diet. In addition to vegetables, these include nuts and seeds, as well as fatty fish and pulses. Evidence suggests that these foods provide you with essential nutrients that your brain needs to function at its best. A cup of coffee or tea or a piece of dark chocolate can also have a positive effect on your cognitive abilities in the short term. If you want to be in good mental shape in the long term, we can give you the following five tips:
Getting enough iron is essential for maintaining optimal oxygen supply, which in turn is essential for unrestricted cognitive performance. Just one 50 g portion of Mindful will give you around 30% of your daily iron requirements. However, since the iron in cereals cannot be fully absorbed by the body, it is best to include other iron-rich foods such as meat and pulses in your diet.
Make sure you eat an anti-inflammatory diet. Try to eat plenty of fruits and vegetables every day, in a wide range of different colours. These plant foods contain a large number of plant secondary compounds, which can help to protect our body from oxidative stress. A number of these bioactive plant compounds, such as polyphenols, are currently being investigated in clinical trials as a possible therapy for Alzheimer's disease.
Make sure you are getting enough omega 3 fatty acids. The body cannot make enough of the two essential omega 3 fatty acids DHA and EPA by itself from alpha-linolenic acid (found, for example, in flaxseed, chia seeds and walnuts). We need to get the rest through our diet. One valuable source is fatty fish. Vegans should take a food supplement.
Move for at least 30 minutes every day. This strengthens your immune system and helps your body protect itself against oxidative stress in the long term.
And last but not least: take pleasure in the little things in life. According to scientific findings from Alzheimer's research, a positive attitude is the best way to keep your brain strong and healthy for life.
You can find an ideal recipe for focused brain power here: Brainpower Balls.
Städte Bern & Zürich inkl. Agglomerationen, Stadt Luzern, in Teilen der Kantone OW/NW.
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